Even if the core principles of marketing do not change, the sales of prestige properties require a more targeted approach. We deal with advanced customization, sometimes strictly confidential, sometimes as a mass advertising approach, but in any case, our approach stays always targeted. It happens to properties to be considered as potentially sellable and put on market for real. These are all different cases typical to the sale of prestige or luxury properties.
You deserve special attention, because each case is different.